Robert Christgau: Dean of American Rock Critics

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Louis and the Lovers

  • Rise [Epic, 1970] B+

Consumer Guide Reviews:

Rise [Epic, 1970]
Doug Sahm produced these four young Chicanos from Salinas, and they share his uncomplicated commitment to the pleasure of making music with a good beat. Even more than Sahm, though, they're influenced by the ballroom--leader Louis Ortega's sincere, one-dimensional lyricism harks back to early Airplane and Dead, as does the band's flowing, literally laid-back 4/4. Good lyrics, too. Inspirational Verse: "Once you said you loved me baby/Now I cry for that one time." B+