Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

Aretha Franklin: Who's Zoomin' Who? [Arista, 1985]
It seems so simple now that it's happened, but let's face it--she's been trying to sell out this big for at least ten years. And take my word for it--she hasn't done anything near this good in over a dozen. It couldn't have happened without the top-forty revival, and it couldn't have happened without Narada Michael Walden, who unhesitatingly plugged his first legend into one pop format after another and came up with classics almost every time. From lead rocker to hooked ballad to Caribe Richie carnivalesque, these songs go no deeper than Franklin can make them by breathing, but their instant inevitability could keep this album alive for years. And when somebody like Aretha Franklin goes multiplatinum, the world rejoices. A