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Consumer Guide Album
JJ Doom: Key to the Kuffs [Lex, 2012]
After 2009's Born Like This I lost track of this London-born, Long Island-raised Trinidadian-Zimbabwean MC, whose sibilantly mush-mouthed flow has long rippled and pooled comically and imperturbably over signifying beats and spoken-word samples often his own. It didn't help that the former Daniel Dumile changed his handle from MF Doom, or that where MF stood for various things, the obvious never explicitly one of them, JJ merely honors his new beatmaking partner Jneiro Jarel. Nor did it help that he was compelled by the INS to resettle in London, apparently because he never became a U.S. citizen. So on his 2012 album this hyperaware jokester plays the Brit. One track goes on about "Cockney rhymin' slang," and then there's "Guv'nor," hardly the only song where the political mindfulness that's always been there becomes a focus rather than a substratum. Here be GMOs and dead Indians and food and water as a "secure investment" and an earthquake in Iceland and a discourse on melanin. Here also be the priceless couplet: "Not to interrupt / But anybody else notice time speeding up?"
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