Consumer Guide Album
Serengeti & Kenny Segal: Ajai [Cohn Corporation, 2020]
Riding well-textured beats from L.A. alt-rap wizard Segal, Geti's most musical album in quite a few prolific years is also his most accessible in quite a few daunting ones. Or maybe not so accessible--I can't really tell because commodity fetishism as aesthetic pursuit as neurotic obsession has been over my head since Run-D.M.C. began shouting about their Adidas. The first fashion victim here is the title character, an Indian sneaker collector who cooks with quinoa, appreciates tarragon, and siphons his wife's medical-research earnings into--to cite just three lines--Balenciaga, Rick Owens, Supreme, Prada, Abloh, and Diadora, and soon there'll be more. Midway through he's replaced in the subject position by telephone repairman turned over-the-hill rapper Kenny Dennis, who at the start is eating tuna straight out the can but betters himself before the album is over. I think.