Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

The Time: What Time Is It? [Warner Bros., 1982]
"Wild and Loose" pops wilder and looser than anything they've cut, and their dogging-around jive is wilder and looser still--on "The Walk," Morris Day does an outrageous burlesque of Prince as pussy-stalking youngblood, an inside version of one of the cutesy-pie jokes the little boss plays on himself to prove he's human. The slow "Gigolos Get Lonely Too" is Princelike, too--Morris doesn't approach that patented love-man croon, but he does induce you to take a ridiculous conceit literally. And then there are three great grooves. A-