Consumer Guide Album
Oran "Juice" Jones: To Be Immortal [OBR/Columbia, 1989]
The push here is an anticrack message that's not as fresh or convincing as he pretends, but whatever the man's relationship to cocaine, he's finally confronted his demon--he can't sing. Not a stupid guy, he hits upon a model more within his means than Blue Magic, generating the best Ray Parker Jr. record since "Ghostbusters" obviated the original's need for same. Not a nice guy either, he goes for a harder tone, with real live insight into the "Gangster Attitude" he knows so well. But the angular studio funk and talky vocals ring the right bells, and the slow ones you can ignore.
B+
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