Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

EPMD: Business as Usual [Def Jam/RAL/Columbia, 1991]
Once they were winning wannabees stealing pop hooks in the basement. Now they're big-time, as rappers measure such things, and for all the difference it makes in general humanity they might as well have gotten there selling crack. Ugly as the Geto Boys and a lot dumber, the cross-dressing tale "Jane 3" climaxes with the rape she deserves; elsewhere the rhymes run three bozacks and three criminal-mindeds to one Mandela/Farrakhan. Who cares whether they're truly street or just following hard fashion? How many dope beats does the world need? C+