Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

10cc: 100cc [UK, 1975]
It can't be easy to put together a compilation album that's less listenable than either of the two regular-issue LPs to which you have access, but displaced impresario Jonathan King, trailing kisses in the direction of "I'm Not in Love" (which he doesn't control) and "Everyone's Gone to the Moon," does the trick here with the help of a few B sides. Secretly, I suspect, King still hopes to score a schlock smash like the two aforementioned, so instead of sticking to the uptempo burlesques that are 10cc's entree to the human race he gives a lot of their art-school slow stuff a second shot. And comes up with zilch. B−