Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

The Jam: This Is the Modern World [Polydor, 1977]
The naive, out-of-the-mouths-of-careerists clumsiness is endearing partly because it gets at truths too obvious to interest the sophisticated; the assumption that the word modern has sociopolitical import, for instance, is laughably autodidactic at one level and yet not without resonance when pounded out over and over. Would that the pounding were a little more flexible--this might rock as invitingly as their first if only it were varied with some appropriate covers. How about "Kicks"? B+